Do Alt and Title Attributes Help With SEO?

A highly talked about topic is the SEO world is, “Do Alt and Title Attributes Help with SEO?” Well to help shed a little light on this topic, I did some research and came up with a few good conclusions. I’m not suggesting these are 100% accurate but from my initial research they seem to be right on target. I welcome all other SEO experts to share their opinions on this topic by posting their comments – because as we all know, every little bit of information can help us all.

Well to start, I want to provide a brief introduction of each attribute to help you understand their “intended” purpose.

The alt attribute is, popularly and incorrectly referred to as an alt tag and is commonly misunderstood to provide a tool-tip for an image. Both of these are incorrect. First of all, the alt attribute is an attribute and not a tag. The alt attribute was always intended to provide alternative information about an element and is generally required for image and image maps and is not meant to be used to display a tool-tip. The alt attribute, can be used for the img, area, and input elements to help provide alternative information to users who cannot display that element in their browser. As an example, here is how you would define an alt attribute for an image: <img src=”imagepath.gif” alt=”this is our company logo”>. If the image is not displayed the text, “this is our company logo” will be displayed in the place of the image.

The title attribute, on the other hand, is meant to provide additional information about an element, which is displayed as a tool-tip by most graphical browsers. The title attribute can be used to describe any HTML element except for base, basefont, head, html, meta, param, script, and title.

An excellent use for the title attribute is to provide descriptive text within an anchor tag to let the users know where the link will direct them if they click on it. When the user places their mouse over the link, it will display a small tool-tip displaying the title text that you’ve provided. An example would be

So as you can see the alt and title attributes have different purposes but how do they affect SEO? This is the true question we all want to know and understand. Do they help with SEO or are they simply ignored by the search engines? I tested several different scenarios, all in Google, and after my research I’ve come to the following conclusions.

Alt attributes seem to be picked up by Google, whether or not there was a link within that element. Some SEO experts have mentioned that if there is no link, then the alt attribute would not be indexed… from my research I’ve found this to be false.

Going further, I noticed in one testing scenario, if there was an image with an alt attribute and a link to a completely other site, that other site was also indexed by Google when searching for the text within the alt attribute. It was difficult for me to verify this multiple times but I definitely verified it in one testing scenario.

I also took this one step further and analyzed my results with what Google Images was displaying. I immediately noticed that Google sometimes takes the alt attribute text and provides this text as the description for the image in Google Images, something that is very valuable to know and understand when doing SEO for your website.

In all of my testing scenarios, the title attribute do not seem to be picked up by Google and adding a link to that element did not seem to affect this result at all. If you really think about it, this makes complete sense. Since you can place title attributes in almost every element of a website, it would be very easy for a user to affect the search engines by keyword stuffing throughout their web pages, something that Google and the other major players do not want, hence why title attributes do not help with SEO.

In my opinion, you should use the title attribute to help with your user’s experience and not with SEO. Since tool-tips provide more useful information to the user about images, links, fields and much more, you will help your users to understand what is happening around the web page.

So from my testing I’ve determined that a title attribute is meant to provide tool-tips to the user for user experience, whereas the alt attribute is helpful in terms of providing alternative information to the user when their browser cannot display an image or input element and helping to increase the SEO of a website. My recommendation is to pay close attention to when, where and how you are using your alt attributes. If they help with SEO, then you should pay close attention to what you are adding.

When adding images always be sure to add an alt attribute to the code of each image. If you do not have one, then just specify a blank one, such as alt=”". Also, be sure to add alternative text that is relevant to that image, the content on that page and be sure not to specify an alt attribute greater than 100 characters in length, as this may be perceived as spamming.

I hope you find my brief overview on the topic of, “Do Alt and Title Attributes Help with SEO?” to be beneficial for you and your business. I’m sure one could dive deep into this topic, spending weeks determining the differences between how Google, Yahoo! and the other major search engines handle title and alt attributes with regards to SEO for a website.

I welcome all comments and/or feedback.

Saving Money in This Economy For Your Family on Your Food Bill

With ten percent of the population out of work and most of the rest trying to scrape by it is important to save as much money as we can for our families. This is not to say we have to live a life of minimalism, we just have to start watching what we buy, when we buy it, and to rely on ourselves more for the things our family needs.

In a family a large portion of the budget is consumed by food. You can save a lot of money for your family by watching how you do grocery shopping, where you eat, and brown bagging your lunch. When going to the grocery store always have a list prepared ahead of time. Try to stick to that grocery list as much as possible and not to buy any food on impulse. Do not go to the grocery store when you are hungry. You will end up buying more food than you need for the week. If you have children try to leave them home when doing the weekly shopping, they have a tendency to throw extra things in the cart that is hard to say no to. This is not to say you should not buy snacks for your kids, it is just easier without them to be the one who regulates what kind of snacks they will be.

Use coupons where you can and if your grocery store has a discount card program use it. Buy generic products. Most of the time generic products are just as good as the name brand ones. Buy things that you will use in bulk if you will use all of it before the food expires. Try to keep the grocery shopping to once a week instead of going every other day. This will save on gas and you will end up buying less. Make your own coffee at home and bring it with you in a travel cup or mug. Coffee costs around $ 1.75 at the conveinence store, you can make it at home the way you like it for under 50 cents.

With both the husband and wife having to work in families to make ends meet it gets hectic. Try to cook dinners at home to save money. I love it when my wife cooks dinner, I also love cooking for her and our family. This will not only save you money in your food bill by not having to go out to eat so much, it will also give you some good family time around the dinner table.

These are some great tips to save your family on your food bill in this tough economy. These ideas should not hamper your lifestyle too much and at the end of the work week you may have extra money in your pocket.

Discover How To Boost Trade With E-Commerce Business 2011 Trends

The e-commerce business 2011 trends have moved on significantly from last year. As technology and consumer habits are constantly evolving, the trends also change. If you want to ensure that your business stays ahead of the competition, and goes from strength to strength, it is important to keep up to date with the latest marketing concepts. Although the internet is still at the forefront of advertising in terms of e-commerce, there are new tools, or changes to old tools, that you should be aware of.

More institutions and businesses now take advantage of Twitter. Although the service has been around for a couple of years, it is only in the last twelve months then it has become a must have tool in the arsenal of online marketers. No matter what service or product you offer through your website, Twitter should form an important component of your advertising campaign, it is a simple way to reach out to a massive audience.

Social media continues to be a very useful concept. If you were to integrate certain applications into your portal, you can keep your potential market informed of the latest events. This year, social media is playing a much more important role in the strategies of online marketing campaigns. What's more, social networking is an extremely low-cost activity, this is appealing to both established firms and new startups. You can boost turnover while keeping the advertising budget low.

In these times of a weak economy, more consumers think carefully about price. You can use social media to highlight how affordable your services or products are, and make changes to stay competitive through the year.

Your e-commerce business should make full use of video to reach out to the public. It can now be said that the majority of homes in the country have access to fast broadband connections. Those portals on which videos can be hosted continue to draw in millions of viewers each day. You can use this trend to capture new customers, although you will need to ensure that you upload videos that are informative, interesting, and fun.

It is fundamental to stay on top of the latest search engine optimization (SEO) concepts and techniques. This is a topic that is constantly evolving; the algorithms used by the search engines are not the same today as they were this time last year. If you have not updated your keywords and other dynamics there is every chance your pages would've dropped in ranking over time.

Email marketing still has a place in today's world of e-commerce, but sending out mundane monotonous emails is of no use today. You need to create personalized emails that are more likely to generate an interest in the minds of potential customers. Consider what terminology and images can help to arouse curiosity.

To be successful in e-commerce business today requires a broad understanding of the habits and trends of the market. Social media and personal approaches are the best way of ensuring continuous profit in the months ahead.

Affiliate Marketing Review Articles – How To Make Money

Let’s quickly go over how you can use affiliate marketing review articles to make money. This is a strategy that successful affiliate marketers are using to make a lot of money every month as an affiliate marketer.

1. Buy the affiliate product. This makes sense because how can you write a review if you don’t personally know about the product?

We are not talking about reading a website and then re-writing the sales page. We are talking about using firsthand experience of on an affiliate product that you believe in.

2. Write an honest review. Your readers will believe you more if you include both positives and negatives about the affiliate product you are writing about.

Chances are the negatives will be small in number, but there will be some. You do not want to dwell on these, but you do need to list them.

Your review should provide an objective opinion about what you have found on the affiliate product you are reviewing.

3. Submit your review articles to online article directories. This is where readers will read your review. Search engines can also find these articles in the review sections and use those pages in their search engine results.

4. Add your review to your blog. If you do not have a blog you should set one up.

Then bookmark your blog articles into social directories where search engines and readers can find them as well.

This is a good strategy for making money as an affiliate marketer. Writing affiliate marketing review articles is a proven winning tactic for increasing your sales.